How to increase your Email response rate
Viviane 4th July 2019
Direct Mail is still a great way to reach out to your audience, to grab their attention and to connect with them on a personal basis. The hard part is turning a prospect into a customer and that they read your Emails and not just delete them, all you have is 5 seconds to convince a busy professional that your emails contain something valuable and useable for them.
Leadiro has put together a few Tips & Tricks on how to get the best results out of your Email response rate.
1 – Send more than one Email
The first Email is the one with the highest response rate, but – it is still effective to send follow-up emails. If the first attempt did not get an answer, the second email is likely to get a response.
2 – Subject Line
Keep your subject line simple and short with a touch of personalization. Read more in our article about Email Marketing – The Importance of the Subject Line under https://leadiro.com/email-marketing-the-importance-of-the-subject-line/. Remember the Subject Line is the first impression of an Email and not an ad.
3 – Less is more
Keep your Emails short and simple – with fewer than 100 words in the body, they tend to perform better in the first and second email. On the third, fourth and fifth attempts, the performance tends to be similar across email length. By your sixth Email, a longer Email tends to increase your response rate to almost 20 percent.
4 – Personalize and Signature
Personalization is key. Adding a signature and a signature with your headshot does boost your email response rate. Add your Social Media Hyperlinks like LinkedIn, Facebook, Twitter to your Signature to build a relationship with your audience.
5 – Response Rate
Don’t let your potential customers wait. Leads that are less than one week old are most likely to reply. It is best to hit leads while they are fresh to maximize a response.
6 – Make it all about them and not you
Your first sentence must hook
your readers and engage them to read on. Don’t immediately tell them how great
you are. Make your first sentence about
their needs, issues
and pain points and how you can help to improve these.
7 – Know your audience
Reach out to your audience, which is interested in the content of the email you are sending. The more targeted your group is, the better the response rate. Targeting enables you to tailor your message and offer more specifically to the intended audience.
8 – Call to Action
Show your audience clearly what you would like them to do. Put your call to action clearly to show in your Emails. Keep them short, simple and direct. ‘Sign up’, ‘Subscribe’, ‘Click here’ etc. are a nice and simple call to actions – that will not take up much time of your audience.
Direct mail campaigns can pay off and can give you a high ROI and even a higher ROI than paid ads. You can use them effectively in a single campaign, or alongside a digital marketing campaign.
To stand out in a world where everything has gone electronic, think of your digital-marketing strategy with a direct-mail campaign.
Try our Leadiro Database today – to get the best results out of your Email Marketing strategy.