How to Use Email Segmentation to Increase Your Conversion Rate
Viviane 18th June 2019
is known as an effective marketing strategy that can increase your email open
rates. According to studies Email marketers who segment their Email list will
see better open rates and better email deliverability – which leads to earning
But what is Email segmentation? It is the process of breaking down your Email database into specific groups – which makes it easier to send your marketing message across to each individual organisation to boost sales. The most common ways to segment your audience are:
-Geographic: Country, state, climate, etc.
-Demographic: Gender, age, income, occupation, etc.
-Psychographic: Lifestyle, interest, concerns values, etc.
-Behavioural: User status, benefits sought, intent, etc.
Have in mind not every customer is the same, some rather see promotions, some are interested in your newsletter – but they all want the same out of your emails – education and value.
Leadiro has put together a few Tips & Tricks on how to segment your Email list, get the right subject line, increase your open rates, improve sales conversions get more visitors to your websites and blogs.
In addition to geography, purchase history, demographics and behavioural data – the following are five highly effective email segmentation methods:
Segmentation based on subscriber engagement is one of the most basic methods that can have a big impact on your overall campaign results. To segment based on engagement, start by determining who on your list is active and who is inactive – someone who hasn’t clicked on your emails in 6 months or more. You can design a reengagement campaign to increase interest in your products/services to the inactive subscribers.
Segmenting by engagement also can help you identify your most active subscribers and likely your best customers. By designing special email offers and promotions for this group.
Who are your most profitable buyers’ values and personality traits and to know why they choose your product over others – to understand this information and using it to create segments for each type of persona will help you develop relevant content that will drive open, click-through, and conversion rates.
Segment by where
Businesses with physical stores – can segment subscribers by the different locations they frequent with special offers specific for each location. If some subscribers purchase only from your website, then send them online-specific offers, such as free shipping.
What products or services have your subscribers recently viewed at your website? Use web analytics to help you answer that question. With this information, you can get a good idea about what subscribers are most interested in purchasing from your company in the future and tailor your email content and offers to each segment accordingly.
Segment cart and
Whether subscribers didn’t finish filling out a sign-up form or they started shopping and left your website before completing their transaction, create a segment for this group. Perhaps there was a problem with their Internet connection or they were interrupted before completing the transaction. Remember they were interested enough to start the process with your company, so perhaps a reminder email– will give them the push they need to complete what they started.
Try our Leadiro Database
today – to get the best results out of your Email Marketing strategy.