The Do’s and Don’ts of Email Marketing in 2019.
Viviane 12th March 2019
We all use our Mobile Phones and Computers as part of our everyday lives. It is a given that Email Marketing is still one of the most powerful and most important Platforms to be used. As technology is obviously still growing a recent study showed that in Fact 58% of all Adults replaced the daily morning Newspaper with their Mobile Phone to check their Email first thing in the morning. And after all 91% of all adults check their Email regularly on a daily basis on their Mobile Phones. This alone shows what a big Platform Email Marketing is.
We have put together the Do’s and Don’ts of Email Marketing in 2019 for you and your Leadiro contacts.
Do – Take regular maintenance of your Email Contact List
I always refer to myself, as usually people who Spam me with Emails, I do not even open, I delete and unsubscribe straight away.
Less is more and Quality over Quantity. And continuing to email them can hurt your sender reputation and Email delivery. Better to get one content across, instead of being on the hard bounce list of the company.
Don’t -Send an Impersonalized Email
A recent study showed that 26% of all Incoming Emails are more likely to be opened if they include their First or Last name in the Subject Field and a Greeting. After all everyone of us is trying to avoid Spam Emails.
Time Zones are a new thing, as everyone is sending out Emails globally. We are most likely to be skeptical about the Emails which are coming in, in the middle of the night.
DO – Write the Preview text with Personalization and to the Point.
All of us receive many Emails a day and we are usually scanning our Inbox to decide which ones we keep and delete, without evening opening the Email and just by Reading the Headline and Preview. Personalize the Headline and write the Preview to the point and straightforward.
Always refer back to yourself and think – Would I open this Email if I where to receive it ?
Do – Keep your Email simple and straightforward
If the Email isn’t easy to read = delete. Why would we make life harder for ourselves? Keep the Email simple, scan able and to the point – break up any large paragraphs into smaller ones or use bullet points.
State what you are offering and what the Prospect needs to do to receive it. Create a Call to Action Button. Less is more!
Don’t – Forget GDPR
GDPR is a privacy law that was passed in Europe in 2018 to protect user data. With GDPR a user must manually confirm their consent to receive emails from you, and you need to provide a clear option to unsubscribe from one or all of your types of emails.