Turn Webinars into Leads
Viviane 8th April 2019
Webinars have historically been considered as top of the sales funnel activity. Businesses use Webinars to provide educational content to their audience and also for their lead generation. These sessions provide a real opportunity to connect with your ideal target personas which is becoming ever increasingly difficult to do! Not only can you get your content out to the right people on a Webinar but you also can have a meaningful engagement with them.
Webinars are often all about the content. No one would be attending Webinars if they would not be interesting and tailored to their needs. It’s important to deliver a webinar in the same way you would do with a Whitepaper. Which is more difficult than it sounds.
How to promote a Webinar
Promote your Webinar weekly via email and social
media to keep people interested and engaged with your content. Run reminders –
one of these should be two days before the Webinar takes place and the other
should be an hour before the Webinar starts.
Make your Webinar content as interesting and interactive as possible. This is easier said than done but you must avoid a sales pitch to keep your listeners engaged from start to finish. Try and run your Webinar more as a discussion with Q&A’s. You should target influencers and decision makers in your industry (Leadiro’s B2B data segmentation can help with this).
To produce B2B leads from your Webinar it is important to target and create a follow-up campaign that more specifically
promotes your message. After the Webinar the sale begins! Send emails after the
Webinar is finished, give people a chance to engage with your product or
Make your Webinar as interesting as possible, no one will be interested in attending your Webinar if they are not benefiting from it and not learn anything new from it. Make sure the Webinar is not a constant Sales Pitch. Keep your listeners engaged from start to finish – try and run your Webinar more as a discussion with Q&A’s to keep people engaged. You should target influencers and people of important in your industry – use Leadiro data. People with an interest in your Webinar turn into Leads.
To produce B2B leads from your Webinar it is important to target and create a follow-up campaign that more specific promotes the product and its information. After the Webinar the Sale begins!
Send Emails after the Webinar is finished, give people a chance to engage with your product or service.
5 tips to get the best results out of your Webinar
- planning – Define your attendance goal and ensure you are doing enough outreach to meet that goal.
- Targeting – Define your target audience – Who are the key people you need to reach?
- Message – Keep your message relevant and to the point.
- Invite users to engage with you – Invite people to talk. Ask questions.
- Run your follow ups after the webinar – you have a great opportunity to contact prospects after they have already engaged with you.